The great folks at Buck brought me a brief I immediately connected with: create a tech-driven film for JP Morgan Payments that still feels unmistakably human.

We wanted viewers to go on a quick emotional turn: starting from that natural “yeah, sure…” skepticism and landing in real awe at what the JP Morgan Payments platform already delivers, and what’s coming next. We leaned into warmth, building a modern, elegant, inviting visual world. And with a hint of magical surrealism and a few heightened moments, the platform becomes something you don’t just understand… you actually feel.