I collaborated with Freeman/ Sparks on a major presentation for AMD's new AI PC products. Featuring CEO Lisa Su and SVP Jack Huyn, we created a new visual identity for the brand, building upon the Advancing AI work done a few weeks prior. Our optimistic and future-forward design, developed within a compressed timeline, utilized real-time tools such as Touch Designer. It became the core of AMD's visual assets, shaping the identity for their AI line and future events. The results were highly praised by AMD's executives, setting a new standard for the brand.

AMD “Advancing AI PC” shot in Austin, Texas, VFX by Mile80